Anthony J. Totta, founder, chief executive officer and produce consultant for Grow My Profits LLC, offers more than 30 years of proven success in fresh produce procurement, supply chain management, retail sales, purchasing, wholesale development and distribution. He has an industry-wide reputation for excellence in all areas of marketing, sales, and produce restructuring and consistently generates record returns for his clients.

Over the years, Anthony has built valuable partnerships with some of the country’s largest grower/shippers, and he leverages those relationships to help his clients make the right contacts and develop effective business strategies. Anthony’s client base includes companies from across the United States and abroad.

Prior to launching Grow My Profits, Anthony was affiliated with Market Fresh Produce LLC, a produce marketing company, of which he was a founding member. While at Market Fresh Produce, he also maintained a full-line produce distribution company warehouse operation.

Other past industry experience includes positions at Basic American Foods, Blaine Larsen Processing Inc., Affiliated Foods, Gallo Produce Company, White Oak United Super, Pisciotta Fruit and Vegetable Company, Ingles, Family Mart and Toppers United Super.

Anthony holds an appointment to a nationally-acclaimed consortium of consultants, Power-Produce, and associations with Produce for Better Health Foundation, Missouri Retail Grocers Association, Allied Food Club of Kansas City and Urban Life Ministries.

His educational background includes studies at Heart of America Bible College, Bob Jones University, Missouri Western State College and Fleming Training Institute.

Matthew Ernst, director of research, conducts industry research projects and provides business analysis and grant writing services for Grow My Profits' clients.

He helps clients to identify and capture opportunities for business growth and development; prepare marketing collateral and educational materials; develop written reports; conduct in-depth research and analysis; and secure grants.

Matthew is a skilled writer and communicator who also understands agriculture. He grew up on a crop and livestock farm and has more than 10 years of agricultural business writing and research experience, including business report and proposal writing, horticultural crop enterprise analysis and market outlook reporting. He has also ghostwritten and edited white papers, e-books and Web copy, and has numerous magazine and newspaper articles to his credit.

Additionally, Matthew has provided writing services, survey data analysis, and farm production budget research and development for several land grant universities and non-profit centers. He was formerly an extension associate in the University of Kentucky’s Department of Agricultural Economics.

Matthew holds a bachelor’s degree in agricultural business from Iowa State University and a Master of Divinity from Asbury Theological Seminary.

Aryn Whitehead handles public relations for Grow My Profits and provides services for the company’s clients.

Public relations often becomes a natural extension of everything else that Grow My Profits is doing to get your business on the right track.  Good PR has the potential to enhance communication and visibility with key audiences, including current and prospective clients and other members of the produce industry. 

Aryn has been working in public relations since 2003 and has four years’ experience working with clients in the produce industry.  In addition to her work with growers, she has represented clients in travel and tourism, transportation and logistics, hospitality, manufacturing, aviation, fashion, telecommunications, pet products, nutraceuticals, and education.  She has also represented grassroots and charitable organizations. 

Prior to launching her own public relations consultancy in 2007, she held positions with Nation Ranch Marketing of Kansas City, Mo. and PR21 of London, England.

Aryn holds a Master of Science in Public Relations from Boston University and a Bachelor of Arts in Communication and Spanish from Southwest Baptist University.