Frequenly Asked Questions
1.
How can you grow my profits?

When you see the name “Grow My Profits”, you may be wondering “what can he tell me that I do not already know that will make me more money?”  It is my belief that third party perspectives, with experience in the field, can add tremendous value. It is an invitation for reviewing current strategies from an outside third party perspective, with the idea in mind to find ways to initiate growth and profitability. I believe it is important to be frank and honest in evaluating current practices and not just sharing what you want to hear, but in the team spirit evaluating what you may not want to hear. My ultimate goal is your success.  Best of all, you will not look at your company the same way once we become a team. Profitability gains come in different forms.  On my initial interview, in most cases, review will include identifying areas for improvement that will lead to profitability gains, looking to evaluate areas for less shrink, different product mix solutions or even improved delivery systems. I feel strongly that gains are measured in dollars not percentages. When you make your deposit to the bank it is in the form of dollars not percentages. Again, it is my ultimate goal to help those who choose to employ my services reach fresh solutions, and to realistically initiate profitability gains for you the client.  Let’s become a team!

2.
Who is the customer anyway? Now days it is hard to tell who the actual customer is?

In this ever changing and volatile industry, it is hard to tell who the actual customer is? With the multitude of mergers and acquisitions that have taken place over the last 20 years, it has become increasingly difficult and frustrating for grower producers who may lose their valuable contact with a key customer, the decision maker, because that company is in a process of change. If you have lost a contact that set back your sales, you already know the expense in chasing new customers. I feel I can offer assistance that will lead you to the decision makers or those who have the relationships with them. This will make the difference. It is my goal to help you keep abreast of new insights in this changing industry, to keep the frustration levels down and the production levels up for the most effective results.

3.
What varieties would be best to grow?

As you may know, some of the best varieties for taste are not necessarily the varieties that give you, the grower, the best yields. If this is the case with your commodity, I can offer ideas that will help you obtain the information which leeds to identifying the selling opportunities for the high yield crops vs. the crops that eat best. This will allow you to determine the pay off for the high yield crop vs. the high quality eating experience crop. Once you have this information you will be able to develop the niche that should ultimately grow your profits.

4.
I hear things about food safety all the time; but where do I start? How important is food safety; can I recoup my investment?

Today you read headlines about safety standards, ecoli, salmonella, irradiation, chlorination etc. Terrorism and food born illnesses have heightened the awareness world wide, showing the need of the complete supply chain to use farming, harvesting, and processing practices that assure food safety. After our first visit we will, based on your particular operation, be able to instruct you on where the needs are and where to start in assuring you are in compliance with food safety regulations. The measured data shows that the incidences of outbreaks are on the rise. Don’t let your operation be implicated or devastated by something that is avoidable at reasonable costs.

5.
What role does transportation play in my sales growth? What role does transportation play in the planning of my returns?

If you have been selling fresh produce, you know that time is of the essence and properly refrigerated transportation is a must to maintain happy customers and a quality product. Transportation plays a major role in most producers' operations. It can make or break the success of any program. I can assist in linking you up with the right contacts that will lead you to transportation solutions. With many years of experience in performing under a rapidly changing transportation environment, I feel I can share this experience with you so you can find transportation solutions to grow your profits.

6.
Should I focus on food service accounts or retail grocery accounts?

Through many years of touring many growing and shipping operations, I have learned that one shoe does not fit all. For some growers food service is the answer, for others retail is the answer and for yet others, they benefit most and have the capability and the opportunity to service both. I have learned there are pros and cons to both venues. I can help you evaluate where there are other consumers that you may not have considered or identified. As you employ my services I will visit your operations and determine the best direction for you to take to maximize your profitability.

7.
Do I need brokers?

Brokers sometimes get a bad rap when they really perform a valuable service. There are many different types of brokers. You may have experienced only one type. If this is the case I can educate you how the different types of brokerages work. So, do you need brokers? Sometimes yes and sometimes no depending on your particular operation, staff, and product line; I have gleaned an education from my experiences and can help you in the discernment and analysis of which is best for you.

8.
How important is it for me to know my customer?

In order to reach the goal of profitable steady growth, the answer to this question is very important. I will share information about why it is very valuable to know your customer. Blind sales can lead to no sales. If you are not familiar with where and to whom your produce is being shipped, you could be at a tremendous disadvantage. I can share ideas to initiate good customer relations that will ultimately benefit both you and your customer.   

9.
Should I attend and invest in food shows?

This investment is not always necessary and can lead to wasted time and money. However, for some operators it will be the best thing to do. I can help you determine what's right for your company because of my involvement in hundreds of food shows nationally and internationally.  I can share from experience what has been learned from my involvement in the food show arena that I feel certain can benefit my client.

10.
Can I afford controlled atmosphere storage?

Controlled atmosphere storage is one which gives the user the opportunity to maintain constant humidity and temperature controls over his stored product. As I get involved with evaluating a client and understanding his operation, I can better use my experience to help determine this answer. Evaluating how long you sell from your storage will make a big difference in whether you should invest in this technology.

11.
Can you offer help with accounting structure for my company?

I do not claim to be an accounting expert, but I have affiliates that are accounting professionals which can offer consultation to determine your needs.  As quickly as possible we will provide a basis for your particular operational needs and offer solutions for the lowest cost affective accounting to service your need. Experience has shown us everything from the big chief tablet, to the canned produce industry software, to the fine tuned programmer dependent systems. Experience has taught us that a well designed and well maintained system will be extremely valuable in reaching profitability goals.

12.
I am thinking of trying a new crop in a state that is not known for growing that type of product. Can you help me identify the opportunities, challenges, and pitfalls?

Before you invest in seed and launch a crop this way let me help you. Because I understand many major markets, I will assist you by identifying the opportunities and demands for those crops within the geographical area they will be grown. I can also help you plan which type of container to sell the crop in. My father said “plan your work- and work your plan”. I believe this is extremely critical to grow your profits.